A growing percentage of small businesses are making their support for LGBTQ+ employees and customers known. Photo: Artem Beliaikin

MetLife and the U.S. Chamber of Commerce recently teamed up to survey small business owners on their feelings about LGBTQ+ topics and inclusion and the results were encouraging.

Business owners were asked a variety of questions from importance of diversity and inclusion to whether they were actively working to recruit LGBTQ+ employees.

Seventy-seven percent of these surveyed felt it was important to have policies that directly prohibit LGBTQ+ discrimination.

Eighty-six percent wanted to create an environment that was welcoming to LGBTQ+ customers.

Seventy-two were willing to take a hit to their business as a result of showing support for the LGBTQ+ community.

Small business owners are in large part aware of the struggles that many LGBTQ+ business owners face. In fact, 73% of those surveyed agreed that LGBTQ+ business owners were likely to face more challenges than their non-LGBTQ+ counterparts.

Small business owners are in large part aware of the struggles that many LGBTQ+ business owners face. In fact, 73% of those surveyed agreed that LGBTQ+ business owners were likely to face more challenges than their non-LGBTQ+ counterparts.

When it came to generational statistics, millennial and Generation X business owners were much more likely to support LGBTQ+ inclusions in their businesses.

For the specific healthcare needs of the LGBTQ+ community, 70% of respondents said it was very or somewhat important to provide transgender affirming health care options to employees.

To learn more, access the full study here. If you are a small business owner interested in making your business more LGBTQ+ inclusive, check out the LGBT Inclusion Hub for Small Businesses on the U.S. Chamber of Commerce Foundation site.

Dana Piccoli is an award winning writer, critic and the managing director of News is Out, a queer media collaborative. Dana was named one of The Advocate Magazine’s 2019 Champions of Pride. She was...