Whenever June rolls around, your social media feeds begin to fill up with brands and businesses looking to join in on the celebration of the LGBTQ+ community. With so many brands competing for your pink money, how do you know who is actually working with the community to make a difference, or simply participating in rainbow capitalism?
One way is to make sure those sneakers or rainbow glitter bath bomb brands actually partner with LGBTQ+ nonprofits. Many brands will donate a small percentage of their profits to a nonprofit or LGBTQ+ organization, but some are putting their corporate dollars to bigger and better use. Here are eight Pride products where 100% of profits are going back to the community or the brand is making a significant contribution to an LGBTQ+ nonprofit.
Fossil’s classic watch style features Pride imagery on the front and the Progress Flag designed by Daniel Quasar on the back. Rainbow and trans flag watch straps are also available. 100% of proceeds for the month of June will go to The Trevor Project, an organization that provides mental health and suicide prevention services for LGBTQ+ youth.
This Boulder, Colorado-based snack bar business is really putting their money where your mouth is. Bobo’s is donating 100% of sales of this special edition Pride bar to their local LGBTQ+ organization, The Center on Colfax and PFLAG, the national organization for LGBTQ+ people and their families. The bars themselves are gluten-free and non GMO.
The popular razor company worked with artist Ohni Lisle to create packaging on the kit that contains a special Pride edition handle plus stickers also designed by Lisle. 100% of profits go to The Trevor Project.
Blenders has risen to fame thanks to their Instagram-worthy shades and this June they designed a version you’re sure to see at many a parade and festival. The lenses are rainbow mirrored with metal and rainbow stems. Blenders is going local with their contribution, donating 100% of profits to San Diego Pride.
Another Instagram famous brand, Fancy Sprinkles, is known their whimsical take on sprinkles with inventive mixes like Unicorn Barf and Roller Disco. For Pride, they have designed a limited edition sugar mix called Binary and Beyond featuring “an ethereal blend of pearlescent multi-colored sugar crystals and nonpareils flecked with mini edible gold glitter stars.” 100% of proceeds will go to the Marsha P. Johnson Institute, which works to protect and defend the rights of Black transgender individuals.
Known for their durable messenger bags and fashion made for city living, Chrome has a special cap for bicycling enthusiasts. The black cap comes with a rainbow stripe and Chrome logo, while the burgundy version features a trans flag heart. 100% of the sales will go to OutRight Action International, a nonprofit for LGBTQ+ rights worldwide.
If you are looking to serve this Pride, Morphe has you covered. Their nine shade eye shadow palette contains shimmer colors like Feel Seen and True Beauty. Morphe is donating 100% of profits from their entire Pride collection to The Trevor Project, with a minimum $50,000 donation.
For vintage-style clothing lovers, Modcloth will be a familiar fashion brand. Their 2022 Pride collection has a variety of options from tops to accessories. Modcloth has partnered with the Trans Wellness Center, which provides resources to trans and nonbinary individuals. Modcloth will donate $100,000+ in clothing to the center through the month of June.
Do you know of brands donating 100% or a large sum for their Pride merchandise? Let us know at email@example.com.